Inqubo yokuguqulwa kwezimboni kulezi zinsuku iya phambili iye kwidijithalizUbhubhane lusheshise lo mkhuba, empeleni lusifaka esikhathini esizayo ngendlela okungekho muntu owayengayilindela.
Umjaho oya e-digitalizukugqama kwezibuko zamehlo imboni ifake uchungechunge lwezinguquko zesakhiwo ezinkampanini (njengakwezinye izimboni) kodwa futhi ilethe ukusungula izinto ezintsha maqondana nemikhiqizo.
Izinguquko ezinkampanini ze-optical nasezitolo
Amamodeli amasha, isithelo se-digitalizukuhlanganiswa, ukwabelana ngesizathu ekudalweni kwamathuluzi okuxoxisana angavamile phakathi komkhiqizi nodokotela bamehlo, aklanyelwe ukusiza laba bamuva kuze kube usizo ngemuva kokuthengisa. Lokhu kufaka phakathi ukuhlelwa kabusha kwamawebhusayithi enkampani,yaklanywa ngenhloso yokwenza kube lula, ukwethulwa amapulatifomu okuxhumana phakathi kwebhizinisi kanye nokuqinisa izinsizakalo zokusekela izingxoxo kumakhasimende.
Ngaphakathi kwale nqubo, ukubaluleka kwesofthiwe ye-CRM (Ukuphathwa Kobudlelwano Namakhasimende) kukhuphukile, ukuze kudalwe ubudlelwano obuqhubekayo nomsebenzisi wokugcina ngenxa yokuhlangenwe nakho kwamakhasimende okubandakanyayo okusebenzisa imiphumela yokushayela esitolo.
Ngonyaka nesigamu odlule, sibone nokuthuthukiswa kwamathuluzi elebhu, okususa isidingo sokuxhumana eduze namakhasimende, kanye nesofthiwe yokwenza izibuko ezibonakalayo ezenziwe ngokwezifiso.
Ngokuphathelene nezinsizakalo zedijithali ezisetshenziswa esitolo, kusobala ukuthi i-inthanethi kanye nezinkundla zokuxhumana ziguqulwe kulezi zinyanga zaba amathuluzi abalulekile ezitolo zodokotela bamehlo.
Imikhankaso eminingi yokuxhumana namuhla igxile ekuthengeni ku-inthanethi (ngaphandle kokunganaki ezinye izindlela), futhi lokhu kuxhunyaniswe namaphrojekthi okumaketha endawo/ezokuxhumana, okuhlinzeka ngokuqukethwe okungahleliwe. Futhi ngokubambisana nemikhankaso, amanye amabhizinisi athuthukise izinto zokuxhumana zedijithali ngaphakathi kwamakhona asebenzisanayo, lapho eqhubeka khona nokulandisa indaba yawo ngaphakathi esitolo.
Izidingo zombono omusha
Izindlela ezintsha zokuphila – ngokusebenzisa ukusebenza ngobuhlakani nokufundisa kude, kanye nokwanda okuvamile kokusetshenziswa kwamadivayisi – manje zimelela ipulatifomu ebalulekile yochwepheshe bokunakekelwa kwamehlo ngoba kuphakanyiswe ulwazi mayelana nokuvikela amehlo nezidingo ezintsha zokubona.
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Kulo nyaka odlule, izinkampani zamehlo empeleni zigxile kule nkinga, ziphakamisa izixazululo ezithile zokuthuthukisa ukusebenza kahle kokubona lapho usebenza kanye nokunciphisa ukucindezeleka kwamehlo kanye nokukhathala okubangelwa ukuchayeka kakhulu ekukhanyeni okuluhlaza okwesibhakabhaka okuyingozi.
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