Inqubo yoguquko lwezimboni namuhla iqhubekela ku-digitalizi-ation. Ubhubhane lusheshise lo mkhuba, ngokoqobo intwasahlobo yasigibela esikhathini esizayo ngendlela obekungalindelwe muntu ngayo.
Umjaho obheke ku-digitalizukuvuvukala kwezingubo zamehlo imboni ifake uchungechunge lwezinguquko zesakhiwo ezinkampanini (njengakwezinye izimboni) kodwa futhi ilethe ukuqamba okusha mayelana nemikhiqizo.
Izinguquko ezinkampanini zamehlo nezitolo
Amamodeli amasha, isithelo se-digitalization, yabelana nge-leitmotiv ekwakhiweni kwamathuluzi engxoxo angajwayelekile phakathi komkhiqizi nodokotela bamehlo, aklanyelwe ukusiza laba bakamuva kuze kufike kusizo lwangemva kokuthengisa. Lokhu kufaka phakathi ukulungiswa kabusha kwamawebhusayithi ezinkampani,yakhelwe ngenhloso yokwenza lula, ukwethulwa kwe izinkundla zebhizinisi-kuya-ibhizinisi kanye nokuqiniswa kwezinsizakalo zosekelo zengxoxo kumakhasimende.
Ngaphakathi kwale nqubo, ukubaluleka kwesofthiwe ye-CRM (Ukuphathwa Kobudlelwane Bekhasimende) kunyukile, ukuze kudalwe ubudlelwano obuqhubekayo nomsebenzisi wokugcina sibonga ukuzizwisa kwamakhasimende okubandakanya okwenza kusebenze imiphumela yokushayela uye esitolo.
Ngonyaka odlule nengxenye, siye sabona ukuthuthukiswa kwamathuluzi elabhorethri, okususa isidingo sokuxhumana eduze namakhasimende, kanye nesofthiwe yokudala izibuko ezibonakalayo ezenziwe ngokwezifiso.
Mayelana nezinsiza zedijithali ezamukelwe esitolo, akusho ukuthi i-inthanethi nezinkundla zokuxhumana zishintshiwe kulezi zinyanga zaba amathuluzi abalulekile ezitolo zodokotela bamehlo.
Imikhankaso eminingi yezokuxhumana namuhla igxile ekuthengeni ku-inthanethi (ngaphandle kokudebeselela ezinye izinhlobo), futhi lezi zixhunywe kumaphrojekthi okukhangisa enkundla yezokuxhumana, ahlinzeka ngokuqukethwe kwe-ad hoc. Futhi ngokusebenzisana nemikhankaso, amanye amabhizinisi athuthukise izinto zokuxhumana zedijithali ngaphakathi kwamaKhona asebenzisanayo, lapho eqhubeka nokuxoxa indaba yawo ngaphakathi esitolo.
Izidingo zombono omusha
Izindlela zokuphila ezintsha - ngokusetshenziswa kokufundisa okuhlakaniphile nokusebenza okukude, kanye nokwanda okuvamile kokusetshenziswa kwamadivayisi - manje zimele inkundla ebalulekile yochwepheshe bokunakekelwa kwamehlo ngoba ukuqwashisa kuye kwaphakanyiswa mayelana nokuvikela amehlo nezidingo ezintsha zokubona.
Isibonelo, indaba yokuvikela amehlo ethu emisebeni yokukhanya eluhlaza okwesibhakabhaka eyingozi manje iyisisekelo. Ubufakazi balokhu bufika nedatha evela ku-Google Trend: uma sibheka usesho lwe-inthanethi lwesihloko esithi 'ukukhanya okuluhlaza okwesibhakabhaka' kule minyaka emihlanu edlule, singabona ukukhula okuphawulekayo onyakeni odlule, okufinyelela inani eliphakeme phakathi kuka-29 November no-5 December 2020. .
Kulo nyaka odlule, izinkampani zamehlo empeleni ziye zagxila kulolu daba, ziphakamisa izixazululo eziqondile zokuthuthukisa ukusebenza okubukwayo lapho kusebenza futhi kuncishiswe ukucindezeleka kwamehlo nokukhathala okubangelwa ukuchayeka ngokweqile ekukhanyeni okuluhlaza okulimazayo.
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